Published on November 4, 2011

Your Humble Gelato Store Featured in FORTUNE

The November 7, 2011, issue of Fortune Magazine features The Gelato Fiasco in its David vs. Goliath column, which profiles start-ups taking on big companies.

The magazine reports on how we merge flavor creativity in the kitchen and careful strategies to create a solid foundation for our company and compete against mass-production ice cream companies. Its graphics team also Photoshopped a pretty rockin’ illustration of Bruno and Josh in boxing shorts that had us giggling.

The article is not yet available on; in the meantime, we’ve posted a PDF of the page that you can view.

The issue, which is on newsstands now, also features an exclusive excerpt of Walter Isaacson’s biography of Steve Jobs and rankings of the magazine’s “40 Under 40” business leaders.