Published on June 30, 2010

Announcing The Aurora Borealis Iced Coffee Roast

We’re debuting our new Aurora Borealis Roast this week for iced coffee.

In the past, we varied the roast used in our iced coffee. The new roast will provide you a consistent experience whenever you want a jolt of cool energy this summer.

We named the roast after the meteorological phenomenon that is caused in part by hot solar wind and is seen most often in the coldest of climates. (And let’s face it — those of you who have seen the Aurora Borealis know that it is absolutely beautiful!)

Once you’ve tried it, please let us know how you like the new roast. Find our information on our Contact Us page or click on the Feedback tab on the right side of this page.