FOR IMMEDIATE RELEASE
May 1, 2019
Gelato Fiasco reveals new distribution at Big Y, Albertsons, Safeway, ACME, Winn-Dixie
Maine-based company continues quest to meet nation’s desire for high-quality, creative flavors of gelato
BRUNSWICK, Maine — Gelato Fiasco is adding more than 1,000 new stores to its national pint distribution this spring, bringing its remarkable flavors of gelato and sorbetto to more people in response to customer demand. New placements include cities across the country, ranging from Phoenix to Seattle to Tampa to Bozeman, Montana.
New distribution includes:
• Big Y, a major grocer in Connecticut and Massachusetts;
• Albertsons stores in the Southwest, which includes Arizona;
• Safeway and Albertsons’ Seattle and Portland, Oregon, regions;
• ACME, which includes Philadelphia, New York, New Jersey, and Delaware;
• portions of Albertsons Intermountain region, including Montana and Idaho;
• Winn-Dixie, a major grocer headquartered in Florida
In addition, all of Gelato Fiasco’s newest 2019 flavors are being added to existing line-ups at Hannaford’s Maine stores and Harris Teeter stores in the Carolinas. The new flavors are Nutterfluffer, a lunchbox-inspired peanut butter gelato with pound cake and marshmallow swirl; Mint Brookie Brownie Cookie, a mint gelato with fudgy cookie sauce and brownie batter globs; and Deep Maine Woods Brownie, a cherry-swirled black forest cake gelato with whipped cream, chocolate shavings, and brownie chunks.
“As leader of this fine enterprise, I’m constantly consoling people whose grocery stores don’t yet carry our product,” said Joshua Davis, co-founder and CEO. “These distribution gains will go a long way to providing some of our most unique flavors to these customers who yearn for our delightful treats.”
Davis was the company’s lead salesperson this spring and traveled the nation urging grocery store executives to pick up Gelato Fiasco’s wares. Davis has booked more than 77,000 airline miles since November and moved from Gold to Platinum status on American Airlines, a feat beyond Davis’s wildest dreams when growing up in Belgrade, Maine. In 2019 alone, he’s traveled to grocery meetings in 19 cities and spent 45 days outside of Maine.
Gelato Fiasco, which is headquartered in Brunswick and launched nationally in 2015 after operating scoop shops in Maine for eight years and selling pints regionally, seeks to be the first choice for consumers seeking all-natural, high-quality gelato flavors made from creative recipes and packed with absurd densities of chunks and swirls.
And by many measures, it has already nailed that metric. The company is the No. 1 independently owned brand of gelato pints and the fastest-growing gelato brand in the United States. (Footnote: 1) American consumers purchased more pints of Gelato Fiasco in 2018 than any other full-indulgence ice cream or gelato founded this century and not owned by a big corporation.
Additional existing distribution includes Publix, Market Basket, Weis, Giant, Stop & Shop, H.E.B., The Fresh Market, and an abundance of independent grocers and natural foods stores.
Dessert industry professionals – yes, they exist – and everyday consumers have raved about Gelato Fiasco since it launched nationally in 2015. In 2018, the company received the Specialty Food Association’s silver sofi award for its Big Ole Peanut Butter Pint Gelato. This followed a silver award in 2017 for Mascarpone Pistachio Caramel Gelato and a gold win in 2016 for Ripe Mango Sorbetto.
Other top flavors include Maine Wild Blueberry Crisp Gelato and Sunken Treasure Gelato.
1. Claims made on industry datasets from last 52 weeks.
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MORE ABOUT GELATO FIASCO: Gelato Fiasco is the fastest-growing brand of gelato in U.S. grocery stores. The company also operates year-round scoop shops in Brunswick and Portland, Maine. It can be found @gelatofiasco on Instagram, Facebook, and Twitter, and at www.gelatofiasco.com. It was founded in 2007 by Joshua Davis and Bruno Tropeano.